Aerobics Classes - Dancing For Profit - Teaching Aerobics Classes
Copyright 2002-2007 Home-Biz-Moms, All Rights Reserved
AEROBICS CLASSES
DANCING FOR PROFIT
RESOURCES
For more information on starting an aerobics/dance business, you may want to check out the Aerobics Instructor Video or Dance Teacher Magazine.
See Also: The Bizy’s Guide To Exercising For Profit (eBook) by Adrien M. Terrell
Online Class: Exercising For Profit - Instructor: Adrien M. Terrell
Other Resources:
Aerobics and Fitness Association of America - certifications for fitness professionals
American Council on Exercise - certifications in exercise
IDEA Heath & Fitness - workshops
Aerobics Music - Music for Aerobic Exercise and Fitness Classes
Online Classes:
Exercising For Profit - Instructor: Adrien M. Terrell
Groups:
Yahoo Group: Aerobics Instructors Talk
Although the national obsession for group exercise has begun to level off, estimates claim 23 million Americans participate in aerobics in health clubs and exercise gyms. This includes people enrolled in programs run from community facilities, YMCAs, and gyms, to dance studios in shopping malls.
This figure represents 10% of the US population who exercise occasionally, definitely a fraction of what it used to be 10 years ago when the craze was at its peak and America was waking up to the urgent message of the importance of exercise.
NEW MARKETS
The decline of enrollment-based fitness programs have forced many studios to expand their services. For example, some jazz exercise studios now offer skin care and nutritional counseling. Some offer shiatsu classes. There is also room to teach kick boxing, pre-natal fitness, yogo, pilates, etc. (Check our resources section below for aerobic and fitness certification programs.)
The biggest problems for any stationary fitness program is being able to organize classes that work around the schedule of its potential clients. The interest in fitness remains. The market did not dwindle as the figures suggest. The biggest challenge in this industry to identify new ways to deliver its services to the market.
BUNS OF STEEL
If you are an aspiring exercise entrepreneur, here are three avenues by which you can deliver and sell your services to your market:
CORPORATE CONTRACTS
Many businesses recognize that healthy employees are productive employees, something the Japanese realized decades ago. You can send instructors to a business location to conduct exercise classes that are subsidized by the employer.
SATELLITE CLASSES
You can lease community or church facilities, recreational centers or school gymnasiums and hold classes for people in that community. Some very large apartment complexes have halls or function areas where classes can be held.
VIDEOS
Students who attend your class once can continue the routine on their own time. That's the convenience video can offer. Instead of coming to an organized exercise class, people will attend an exercise class in front of their VCRs. In fact, a video tape can be an excellent add-on product to corporate contracts, satellite classes, or studio classes.
